The FindWAtt Blog

Google Shopping, Product Feed Management & Product Data Optimization

5 Ways to Measure Search Term Specificity in Adwords Shopping

Tim Gilbert 2017-09-14
Why Search Term Specificity Matters for Revenue This is in response to an idea for increasing Adwords Shopping Campaign revenue tested by Ed Leake... Read more

Fixing Product Titles: Problems with Replace-All & Custom Rules

Tim Gilbert 2017-09-11
Using any hard-coded approach to fixing product title problems won't find all errors, won't be efficient to maintain, and can cause new errors... Read more

Want a Little-Known Formula to Estimate Profit per Search Term?

Tim Gilbert 2017-09-11
Most people miss the key piece of information when they want to find out how much money each search term is earning or costing. Everyone knows to... Read more

How to Match Search Terms in Your SQR to Data Feed Products

Tim Gilbert 2017-09-11
Why should I care? Does it matter whether I know to which products my search terms direct customers? Yes, if you want more insight into your... Read more

Confused People Don’t Buy: How Fuzzy Matching Helps

Tim Gilbert 2017-09-08
Why is Fuzzy Matching Important? As Product Data Analysts, we are checking our product titles and descriptions against our structured fields,... Read more

Optimize Product Titles - Product Type Needs Improvement

Dan Barbata 2017-09-07
One of our flagship Product Title Evaluation tests is our check for Product Type. We call this our Product Type Not Detected test. Product Type is... Read more

4 Important Attributes Your Product Titles are Missing

Tim Gilbert 2017-09-06
How to figure out what to add to your product titles to improve SQR click-through and conversion rates.

Increasing Bids as Search Query Specificity Increases

Dan Barbata 2017-09-06
Came across this article called How We Built & Optimized Google Shopping For 192% More Revenue by Ed Leake, founder of PPC agency Midas Media. In... Read more

Flexible Error Detection in Product Titles Using Probability

Tim Gilbert 2017-09-05
Computers are good at evaluating measurements that are either yes or no. With guidelines for product titles, error detection is often maybe.

Repetitive Content in Product Titles

Dan Barbata 2017-09-01
Product Title is the most important piece of content in your Google shopping feed. Optimizing title can dramatically increase its relevance,... Read more