The FindWAtt Blog

Google Shopping, Product Feed Management & Product Data Optimization


Why Your Product Title Should be More than Brand & Part Number

Dan Barbata 2017-10-02
Product Title is the most important piece of content in your Google Shopping feed. Optimizing product title can dramatically increase its... Read more

Optimize Product Titles - Gimmicky & Improper Punctuation

Dan Barbata 2017-09-30
When submitting a product feed to Google it's important to make sure your product titles have correct punctuation. Google doesn't want... ... Read more

Optimize Product Titles - Product Type Needs Improvement

Dan Barbata 2017-09-07
One of our flagship Product Title Evaluation tests is our check for Product Type. We call this our Product Type Not Detected test. Product Type is... Read more

Increasing Bids as Search Query Specificity Increases

Dan Barbata 2017-09-06
Came across this article called How We Built & Optimized Google Shopping For 192% More Revenue by Ed Leake, founder of PPC agency Midas Media. In... Read more

Repetitive Content in Product Titles

Dan Barbata 2017-09-01
Product Title is the most important piece of content in your Google shopping feed. Optimizing title can dramatically increase its relevance,... Read more

Optimize Product Titles - Wasted Beginning

Dan Barbata 2017-08-29
The beginning of a product title is the most valuable real estate. Google Shopping has a maximum allowable limit of 150 characters, but Google... Read more

Optimize Product Titles - Duplicate Keywords

Dan Barbata 2017-08-29
Product titles should be as clear and concise as possible while still providing all of the relevant information about a product. For channels like... Read more

Optimize Product Titles - Typos, Abbreviations & Missing Spaces

Dan Barbata 2017-08-29
When submitting your product feeds to Google Shopping or Amazon Marketplace, you should ensure that none of your products are being disqualified.... Read more

Optimize Product Titles - Suspect Capitalization

Dan Barbata 2017-08-29
To optimize the readability of a product title it’s best to have most words in proper case. The exceptions to this are certain trademarks (iPhone,... Read more

Optimize Product Titles - Banned Characters

Dan Barbata 2017-08-29
When submitting your products to Google Shopping or Amazon Marketplace, you should ensure that none of your products are being disqualified. There... Read more
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