Extract & Improve

Extract = identification & retrieval of attributes & attribute values in descriptive fields

Improve = Standardization, fill in and extension

Product attributes are also known as product Properties, Features, Parameters, Dimensions, Characteristics, Fields, Specs, and so on.

Attributes are vitally important in e-commerce because customers use attributes to make purchase decisions. The customer wants a 3” drill bit or a red wool coat – she wants the product because of its specific attributes.

In e-commerce, product attributes are known as Search Refinements or Facets, and customers use facets to filter their selections. But before faceted search and navigation can be effective, the underlying product data must have the relevant attributes stored in a structured way.

FindWAtt can locate product attributes that are relevant to purchase decisions and extracts the values that already exist in your product data. These attributes can then be presented as facets so your customers can refine their search, helping them quickly find what they are looking for and understand what they're buying.

We Add Product Attributes that You Can Use as Search Facets

FindWAtt Custom Product Attributes

Improve

• Standardize Your Attributes for a Consistent Look and Feel 
• Normalize Your Product Attributes to help Explain the Features of Your Products (Image Stabilization = Vibration Reduction) 
• Give Your Shoppers Multiple Paths to Find the Right Product

Benefits of Product Attributes

• Shoppers Can Find Products in 3 Clicks or Less 
• You can Guide Shoppers to a Purchase Decision 
• Enhance Site Search with 3X Conversion Rate of Browse

FindWAtt Technology Glimpse

Intelligent Product Code Inference

Even if your product data is missing important information, FindWAtt’s technology can fill in incomplete fields, enriching and extending your product information. By looking for intelligence embedded in product codes, model numbers, and other data, FindWAtt’s system extrapolates that information and builds a system of rules to automatically add the missing data.

FindWAtt Highlight

Attribute Standardization

If your product information is not standardized, your faceted navigation will suffer, and shoppers will turn away in frustration. Differences in punctuation, spacing, or spelling can all add up to make the shopping experience confusing and suspect. FindWAtt standardizes those variations, creating a clean and consistent feel across your entire ecommerce site. Benefits include

• Increased Ability to Match Duplicate Products 
• Consistent Facet Values to Refine Search