Our Story

FindWAtt was created when we ran into the roadblock that stopped a previous business idea in its tracks.

Ecommerce everywhere suffered from a lack of structured product data – particularly in terms that are meaningful to customers. How could we calculate how much extra to pay for not-from-concentrate orange juice, or the added value of a refrigerator with an ice maker unless we could isolate those variables? So we started developing software that takes in a product data feed, and automatically breaks each product (from any category) into a set of product attributes and attribute values. Then on the basis of the attributes customers can not only find products they want faster, but also understand what they’re buying and what they’re paying for. We’ve adapted this technology specifically for online commerce.

We’ve been studying data quality, site search & navigation, and ecommerce best practices for 5 years now, and enjoy sharing that experience with our customers to help them excel in the competitive environments we all face today.