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The advantages of providing a superior, third party site search solution are now widely known in ecommerce.

• Customers now expect to quickly be able to refine the results of a keyword search through the use of filters provided in the left-hand sidebar (faceted navigation).

• Customers using site search in preference to browsing can have a conversion rate as much as 200% higher than other customers and a 50% greater average-order-value (AOV). This means that:

• If only 10% of your customers use site search they may already account for 29% of your total revenue, and:

• If you could increase site search usage to 20% of your customers, they would account for a massive 53% of your total revenue!!!

• (assuming 200% higher conversion and 50% higher AOV)

What is much less well-known is that the performance of all site search solutions is dependent on the quality and structure of your product data. If you don’t have clean and complete product names and descriptions with, in particular, the appropriate product attributes to both drive both faceted navigation and prioritize keyword search, your site search solution will underperform – just like a car with water in the gas tank.

FindWAtt specializes in helping retailers and manufacturers improve their product data by automatically cleaning & organizing your products,  extracting & improving attributes, and building & customizing product names and product descriptions.

Find out  how much your product data is helping or hurting by requesting a Free Data Review below.